Who this is for

BFF is intended for adults 18 years of age or older. By creating an account, you confirm that you are at least 18 years old and have the legal capacity to enter into this agreement.

What BFF is (and is not)

BFF is an AI-powered fitness coaching application built on a structured training and nutrition methodology. BFF is not a licensed medical provider, registered dietitian, physical therapist, or mental health service, and no coaching relationship through BFF creates a doctor-patient, therapist-client, or other licensed-professional relationship. Content provided through BFF (including meal plans, workout programs, and coaching conversations) is for informational and motivational purposes only. It does not constitute medical advice, clinical nutrition counseling, diagnosis, treatment, or mental health care. Always consult a qualified healthcare provider before beginning any new fitness or nutrition program, especially if you have a pre-existing medical condition.

Medical disclaimer and your acknowledgment

You acknowledge and agree that: 1. BFF does not provide medical advice and is not a substitute for the advice, diagnosis, or treatment of a physician or other qualified healthcare provider. 2. You should obtain clearance from your healthcare provider before starting any exercise or nutrition program offered through BFF, and you will do so if you have any condition that could make exercise unsafe. 3. If your healthcare provider gives you guidance that conflicts with anything in BFF, you will follow your healthcare provider. BFF will never override or contradict medical care. 4. You will stop exercising and seek medical attention if you experience pain, dizziness, shortness of breath, chest pain or pressure, or any other symptom that concerns you. 5. Reliance on any information provided through BFF is solely at your own risk.

Assumption of risk

Physical exercise carries inherent risks, including but not limited to muscle strains, sprains, fractures, cardiovascular events, aggravation of pre-existing conditions, and in rare cases serious injury or death. Changes to diet and nutrition also carry risk. By using BFF and following any workout, movement, or nutrition guidance provided through it, you knowingly, voluntarily, and expressly assume all risks of injury, illness, or adverse outcome that may result, whether foreseeable or not. You represent that you are in good physical condition, know of no medical reason you should not participate, and are participating voluntarily and at your own risk. This assumption of risk applies to you and, to the fullest extent permitted by law, to anyone claiming on your behalf.

Your account

You are responsible for maintaining the security of your account credentials. You may not share your account with others. Each subscription is for a single user. We reserve the right to suspend or terminate accounts that violate these terms, engage in fraudulent activity, or abuse the platform.

Free trial, billing, and auto-renewal

Eligible new members start with a 14-day free trial (30 days if they joined through a qualifying referral). A payment method is required to start the trial. Trial eligibility is limited and is confirmed before checkout. If you are not eligible for a trial, checkout will show the charge before you confirm. If you receive a trial and do not cancel before it ends, your paid subscription begins automatically and your payment method is charged for the plan you selected: one $239.88 annual payment (equivalent to $19.99 per month), or $29.99 billed monthly. Cancel before an eligible trial ends and you will not be charged. After the trial, BFF is a subscription service billed monthly or annually depending on the plan you select. The monthly plan renews each month. The annual plan renews each year in one annual payment. Your subscription automatically renews at the then-current price for the same billing period unless you cancel before the renewal date. All payments are processed by Stripe. By starting a trial or subscribing, you authorize BFF to charge your payment method on the schedule above. You may cancel at any time from your profile. Cancellation takes effect at the end of your current trial or billing period, and you retain access through that date.

30-day money-back guarantee

You may request a guarantee refund within 30 calendar days after your first successful paid membership charge. If eligible, BFF refunds only that first membership payment and cancels the subscription immediately. For an annual plan, that means the first annual payment. For a monthly plan, that means the first monthly payment. The guarantee does not refund later renewals, multiple months, a full membership history, separate purchases, or third-party fees. You can request the refund from Settings or email hello@rosiethebffgirl.com. Each BFF account may receive this guarantee refund once. An account with an open payment dispute or chargeback cannot also use the self-service guarantee for the same charge. This guarantee does not limit your right to report a duplicate, unauthorized, or otherwise incorrect charge.

AI coaching

Rosie is BFF's AI fitness trainer. She is designed to be encouraging, personalized, and knowledgeable, but she is not a human or a licensed medical professional. Her responses should not be treated as medical or other licensed-professional advice. If Rosie says something that conflicts with advice from your healthcare provider, follow your healthcare provider's guidance. BFF will never override or contradict medical care. Crisis resources: If you are experiencing a mental health crisis or thoughts of self-harm, please contact the 988 Suicide and Crisis Lifeline by calling or texting 988. If you are having a medical emergency, including chest pain or pressure, call 911.

Food and allergen safety

You can specify allergens and dietary restrictions in your profile. BFF uses those settings to filter meal suggestions. However, errors in recipe data, generated content, or ingredient information can occur, and food manufacturers can change ingredients. You are solely responsible for verifying all ingredients and food labels before consuming any meal. BFF is not a substitute for reading labels, consulting a dietitian, or following medical guidance related to food allergies or intolerances. If you have a severe allergy (e.g., anaphylactic reaction risk), always exercise your own judgment and consult your allergist.

Intellectual property

The BFF app, brand, original workout programming, original coaching methodology, software, design, and original or licensed content are owned by or licensed to BFF. You may use them only for your personal, noncommercial use of BFF. You may not reproduce, distribute, sell, or commercialize BFF content without written permission from the rights holder. You keep the rights you have in content and personal information you submit. You give BFF a limited permission to host, process, reproduce, and display that content only as needed to operate features you request, secure the service, comply with law, and exercise the rights described in the Privacy Policy.

Limitation of liability

BFF is provided "as is" and "as available." To the fullest extent permitted by law, we disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Exercise and nutrition decisions remain your responsibility, subject to rights that cannot legally be waived. To the fullest extent permitted by law, the total liability of BFF and its operators for any claim arising out of or relating to these terms or your use of BFF will not exceed the greater of $100 or the amount you paid us in the twelve months before the claim arose. We are not liable for indirect, incidental, special, consequential, or punitive damages where the law permits that limitation. These limitations do not apply to fraud, intentional misconduct, gross negligence, or any liability that applicable law does not allow us to limit.

Dispute resolution, arbitration, and class-action waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL. Informal resolution first. Before starting any formal proceeding, you agree to contact us at hello@rosiethebffgirl.com and give us 30 days to try to resolve the dispute informally. Binding arbitration. Except for the small-claims and opt-out exceptions below, you and BFF agree that any dispute, claim, or controversy arising out of or relating to these terms or your use of BFF will be resolved by final and binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules and fee schedule in effect when the claim is filed. Those rules are available at adr.org. The Federal Arbitration Act governs this arbitration agreement. If AAA cannot or will not administer a dispute, the parties will try to select another nationally recognized provider; if they cannot agree, a court may appoint one as allowed by law. Class-action waiver. YOU AND BFF AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any form of a class or representative proceeding. Small-claims and public-relief exceptions. Either party may bring an individual claim in small-claims court if it qualifies. Either party may ask a court for temporary relief needed to protect account security or intellectual-property rights while arbitration is pending. Nothing in these terms prevents you from reporting a concern to a government agency or seeking public injunctive relief where applicable law preserves that right. Your right to opt out. You may opt out of this arbitration and class-action-waiver agreement within 30 days of first accepting these terms by emailing hello@rosiethebffgirl.com with the email address used for your BFF account and a clear statement that you opt out of arbitration. Opting out does not affect any other part of these terms. Governing law and court venue. Except where the law in your home state gives you mandatory protections that cannot be waived, these terms are governed by Michigan law without regard to conflict-of-laws rules. Any dispute that is not subject to arbitration must be brought in a state or federal court with jurisdiction in Kent County, Michigan, unless applicable law requires another venue.

Changes to these terms

We may update these terms from time to time. We'll notify you by email of material changes, and material changes may require you to accept the updated terms again before continuing to use BFF. Continued use of BFF after changes take effect constitutes acceptance of the updated terms. BFF, 1154 Orchard Ave SE, Grand Rapids, MI 49506. These terms are an agreement between you and BFF. Questions? Email hello@rosiethebffgirl.com. Last updated: July 22, 2026.