THE MANIFESTO
BFF is for women who are tired of sorting through a thousand opinions every time they try to work out, eat better, or make a plan for the week.
Rosie takes your goals, schedule, equipment, level, and food preferences and turns them into one clear workout and food plan. You do not have to become a fitness researcher first. She already did the homework.
WHAT WE BELIEVE
75 Hard. The 5am club. Just eat less. By 40 we're tired of the extremes, and honestly, we're tired in general. A plan should fit inside a busy life, not become your second job. Wine and ice cream included, because a human should get to enjoy things.
We grew up being told to eat less and do endless cardio, and that discipline meant shrinking. Now everything says lift heavy and eat more protein, which is better advice, and also the exact opposite of what we practiced for twenty years. You do not need 900 more opinions. You need someone who sorted it out already and just says: here, do this.
You do not have to do it perfectly. The plan that works is the one that survives a normal week: your schedule, your equipment, your actual energy. Rosie keeps it doable when life changes, and doable is what lasts.
WHAT IT’S BUILT ON
Rosie uses BFF's workout and food-planning system to turn your goals, schedule, equipment, and preferences into something useful for one woman on one very real Tuesday.
Structured workouts with exercises, sets, reps, form cues, substitutions, and progression based on what you log.
Steady cardio and higher-intensity work included where they make sense, instead of treated like a separate fitness project.
A program built around your current level, training days, and available equipment, with room to progress over time.
Rest, sleep, soreness, and energy matter. Rosie can use what you tell her to help you make a sensible next decision.
Nutrition targets, meals, recipes, and a grocery list in the same place as the workouts.
An AI trainer who uses BFF's workout and food-planning system to turn what you tell her into one clear next step.
THE FINE PRINT
BFF has a specific job. If you need something outside that job, a different professional will serve you better.
What BFF actually does.
Rosie builds workout and food plans, explains what to do, and helps you adjust when real life changes the week. She stays out of medical diagnosis and treatment.
Start with 14 days free. A card is required, and BFF tells you when the trial ends before billing begins. You can cancel from your account without a phone call.
$19.99 a month, paid annually. Or $29.99 month to month. Your first successful paid membership charge has a 30-day money-back guarantee.
